We asked
our focus group some questions that helped us to know what to improve and what
is good. We used qualitative research. We asked them a few question like,
What is
the target audience?
Teenagers
Do you think
the advert was effective?
Response
- majority of the answers we got were positive
What do
you think can be changed about the advert?
Response –
we got a lot of ideas that were helpful and if we had the chance to do the
advert again we would take them into consideration.
The first
one was when recording next time we should make the voice over more audible so it
is easier for people to hear what is being said.
The second
one was about the advert being a false advertising. We added false eyelashes to
accentuate the eyelashes and make them fuller, however I did include in the summary
of the advertisement that we have added eyelashes to make them fuller.
What was
good about the advert?
Response
- We got positive response for this question, one of them was that the message
was passed across and it was obvious we tried to advert the mascara and what it
could do.
The
methods i have used
I made
use of the quantitative and qualitative method.
The pro
was I used survey monkey which provided us with quantitative method
The pro of
the qualitative method was that it provided us with more in-depth data.
The con
of the qualitative method was that people might have been biased with their
opinion to prevent people from judging them
The con
of the quantitative method is that it cannot be reliable
The range
of age group we collected information from are from the ages 17 – 18. We also
asked the audience both open ended and closed question. The feedback we received
was very reliable because if another set of people came to check out the advert,
they would give the same responses that were initially given. If any
improvement could be it would be adding more footage to the advert and also not
using false eyelashes to accentuate the eyes.
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