evaluation assignment 4 task 4

    

Evaluation of my advert.

One of the benefits of buying the product is that the benefits were emphasised – people don’t buy products they buy the benefits they derive from them. A successful advertisement will address a need and demonstrate how this particular product fulfils that need.

This advert was effective because the audio was effective. It was effective because the voice over was louder than the background music allowing the audience to hear the qualities and the reasons why they need to buy the product that is being advertised.

The advertisement was effective because the target audiences pay special attention to faces and close ups which were highly included in the making of this advert. There was a close up of the eyelashes on its own and the mascara being applied to the eyelashes that lasted for about 20 - 30 seconds.

This advertisement was effective because the key words like “length and volume” were highlighted to the viewer. The viewers want to know that the product does the most important job, which are giving the eyelashes length and adding volume. An excellent example occurred after 0.10 seconds – 0.15 seconds where a close up lasting.

This advertisement was effective because it had effective language such lengthen and volume·  

The advert was effective because it made it easy for the viewer. It highlighted how easy it is to use the product.

This advertisement was effective because it had a mix of styles that meant different types of viewer could access the advert. It includes editing techniques like reverse, slow motion that make the advert look more professional.

This advertisement was effective because it kept it simple also the background music was catchy and easy to remember, in the same way the advertisement was effective because it showed real-looking people which enabled the viewer to identify with the characters and product.

This advert was effective because the camera continually focused upon the product and the close ups helped to accentuate the product even better.

 This advertisement was not effective because it did not have anything memorable about it. It had one picture in it which was catchy but I could have applied a little more pictures in order to make it more notable and make it easy to remember.

The advert was not as effective because of false advertisement we applied false eyelashes on the model to accentuate the look although I noted it, it may still be seen as fault advertisement.

 This advert was not effective because it was almost like a short film. It was less than a minute and not as sticking to the memory as it should have been. The product was not shown as much, there were no close up included to make the product more attractive. 

assignment 4 task 3 present result

Summary of focus group for my Mascara Advert

The first question was about the effectiveness of the advert, 100 percent of the people that answered the question thought it was effective.  

The second question was about how entertaining the advert was, 14 people responded to this question and it was all positive feedbacks.

The third question was would you buy this mascara all 14 people responded positively.

 The fourth question was about recommending the mascara to someone they know, no one would want to recommend a bad product to someone they know. Also responses were positive.  

The fifth question was about how appropriate the sound track was, this means how well did it correlate with the advert 85.71 % gave a positive response and felt it was a good combination with the advert. 14.29% thought it was not appropriate for the advert

 The sixth how well the advert was edited, with 10 being excellent and 1 being poor. responses were 0% from 1-5 and 7.14%for 6, 7.14% for 7, 50.00%for 8, 50.00% for 9, 0% for 10.

The seventh question was about how clear the story line was 14 people responded but only 13 people responded positively, and one person gave a negative response.

Graph from shemilore