task 2 -styles of television adverts done

Styles of Television Adverts

Humour- This is the tendency to provoke laughter and provide laughter. People of all ages respond to humour, most people are likely respond positively to humour i.e. laugh or smile at something funny which means they have a sense of humour.

An example is the Pepsi advert. this advert is targeted at all the age groups, at the beginning of the advert there was a little boy walking in, this represents the children, he later grew up into a strong young man this represents the middle aged people and elderly people. This advert was focuses on men because there were no women shown in it. Throughout the ad, the character went through series of hard-core tests and at the end the Pepsi drinking was the final test for the him. This could of all the big things of life the littlest things matter the most.

Parody- An advert which is parody uses the technique of relating it to something popular such as a film or a T.V. programme. This will attract a larger target audience because more people will understand what they are trying to sell.

The example of parody advert is spec savers, it is set on the beach and it starts off with some attractive women in bikinis and gets more and more women. They all starts running in slow motion towards to something but it is not clear what then you see a man spraying 'Lynx' on him and all the girls run past other people who are doing normal things on the beach. They then stand around the man but when he stopped spraying, they all stopped suddenly and put the horrible glasses on and the women immediately become not attracted anymore and walked away.

The whole advert makes you think it is Lynx advert because the theme is similar of what they used, therefore this will attract their larger target audience, which is teenagers and younger adults, and make them watch but eventually realising that it is spec savers. This will make it memorable and more likely for them to go to spec savers

Shock- is a type of advert made to deliberately trigger a sudden response for example a startle

An example of this is the phones 4 u advert. a woman walks through the car park into her car with shopping bags and she walks past a little girl drenched with water, she looks back and did not see her any more. She ran to her car looking absolutely terrified. When she entered her car to drive off the girl reappeared and slammed the window, when she spoke she said hello to the lady, the purpose of the hello was to calm her down so she could get every bit of the information about the phone deal. At the end of the video it says 'MISSING OUR DEALS WILL HAUNT YOU' which means if you do not get the phones with great deals when you have the chance, you will regret it later on.

Surrealism-

                This advert is an example of surrealism, the target audience of this advert are mostly of the male sex especially the ones that constantly go to the gym and have possibility of sweating a lot. Terry Crews is a very fit actor and has a good physic. The old spice company have used him because he looks like a person that works out a lot which means the other men would be able to relate to him.

Intertextuality- The shaping of texts meanings in other texts.

There are many benefits when using intertextuality as a technique in advertisement, it gets the point across and is memorable, spec saver is being advertised in a post man pat advert which is usually not done so this makes everyone remember what the advert is like. Using intertextuality in adverts add humour to the advert which makes it fun to watch for the younger audience. However it can be boring in some cases which discourages people from watching it and means it could not be memorable.

It is good that they have used postman pat in the advert, it applies to both the older and the younger audience. Most Children watch postman pat and adore him, so this already applies to them even if there are no children in the advert. Also there are a lot of elderly people in the advert and even postman pat himself is elderly so this also involves the older audience.

Repetition- This is an advert that comes like a series which has a different story lines after a while of it showed on TV.

An example of repetition is the go compare advert, in this advert you would always see a man with a funny looking moustache, every time he tries to convince people into trying out the go compare, they are never interested, this mocks the advert and the same story line is repeated every time but in a different setting. This is used to draw interest to and help to sell a particular product. A feature is the imagery used. Such as a pretty woman, sometimes might not even have a connection to the product being advertised. Repetition is a good style of advertisement because the product sticks to the audience even when the advert is over.

Sex Appeal- This is used to draw interest to and help to sell a particular product. A feature is the imagery used. Such as a pretty woman, sometimes might not even have a connection to the product being advertised.

An example of this is the L'Oreal Paris advert featuring Cheryl Cole. She happens to be one of the most gorgeous looking female celebrities in UK. The advert is about a hair shampoo, she wears a mini red dress that looks very attractive and makes you concentrate more on the dress rather than the hair. Her full image was shown few times in the advert so whenever the part comes on you concentrate more on the body and whenever it does not show her body the audience are eager to see it. Sex appeal is useful because the audience can attach the person used in the advert with the product it stick in their memory.

Famous Faces- An advert that uses famous people as their major cast in other to make people think when they purchase the product they are a step closer to living like or being like the person.

This advert is for the Adidas commercial and the famous faces in it are Nicki Minaj and Big Sean. These two people happen to be big celebrities and they have made a huge influence in the entertainment industry. Adidas using them as the face of their advert will draw the attention of the younger group of audience. Adidas is best known for their incomparable shoe collection as we see Nicki Minaj wearing a unique pair of trainers. In this advert we see that groups of people all over the world from New York, Paris, Tokyo, and other places all were Adidas, this shows Adidas connect everyone all over the world. And the target audience for this advert is likely to be from the ages 15 to 25, most the teenagers and young adults. Famous Faces is useful because it attracts the younger generation and it sticks to them and they can refer to it in everyday life.