t1;unit-30 This provides evidence for: Unit 30:P1,M1,D1 done

The Forms of Advertising

Realistic Narrative- the realistic advert is an advert with story and it believable and can be seen as truthful. This type of advert can be seen as a true life incidence and could be expected to happen in reality.

An example of this type of advert are soap adverts but i would be analysing the "Fairy liquid wash"

In most of the fairy adverts the main characters is a woman or a mother in a kitchen setting, this is as been used in order to be able to relate to the other women watching the adverts. The target audience are female of the age range 20 and upwards. The company have picked this type of advert because it gives a clear explanation as to what the product can do and how long it likes.

Anti-Realist Narrative - It is a story behind the advert but it is fictional unlike the realist narrative. It is not day-to-day behaviour. It can have anything in the advert such as cartoon characters and other things.

                      An example of anti-realist narrative is the 'Blue Smartie Party' advert. This is anti-realist narrative because you do not see a community of people know as 'the Smarties dressed up in morph-suits that live in a tube in real life. At the start you can see two young red and orange Smarties running around having fun then two older orange and pink Smarties are fishing and one older yellow smartie is doing work on the crop. There's a lot of Smarties playing around, working, relaxing in their garden and also you can see their house (Smarties tube box). Suddenly you can see the older blue smartie walking over the hill, waving at them but other coloured Smarties stopped. The blue smartie starts running down the hill but others start running away from them and hide in their house. They slam the door on the blue smartie then one older yellow smartie is pushed out to talk to the blue smartie. The blue smartie looks very happy when he saw the yellow smartie come out. The blue smartie gives his 'birth certificate' to the yellow smartie then you can see that he is 100% no artificial colours. The yellow smartie tells everyone. They are all happy to have the blue smartie in their community. At the end you can see that the green smartie has put the new sign on their home and said 'Blue is Back!'

The target audience is for anyone who likes Smarties e.g. children, teenagers, adults, anyone really. It will attract them to buy it because it is funny, you don't see the Smarties in 'real life' as in morph-suits people. This advert is to let you know that the blue Smarties are back as in 100% no artificial colours. This will make people more excited about the blue Smarties. It also tries to convince the audience that they are somehow healthier because there is no artificial colouring.

Animation- animated adverts could be realistic and could be fictional as well, it depends on the way the advert is constructed. Some adverts could be fictional with animated characters and some could be realistic with animated characters. Animated adverts tends to attract the younger generation more than the older ones.

The Kellogg Honey Pops advert is an animated advert. There are tiny little bee characters that appear as the workers singing and working as busy bees. This advert is targeted to little kid both the ones that love cereal and the ones that don't. They created a song with it to make the advert remember able to the children that watch it. The song is used as an illusion, for the kids, most of them would think if they ate the cereal they would have the ability to sing like the bees or could end up in the world of the bees.

However the parents could be a target audience, this is because they would hear their kids sing the song and would purchase it for them to make their dreams come true.

Documentary- documentary advert often mimics documentary movie, there is usually a narrator speaking on top of the video or image that is shown,

An example of the documentary advert is the "Save the Children".

This advert is about children that are deprived of so many things like good education, good food and others due to the poverty in countries. It is a moving advert because it is uses language to stir up peoples emotion for example they use language like "show you care", "help", "needs you". These are used to make the audience feel guilty and want to donate money. Also, the advert is personalised because it mentions the child's name, this is an effective way of connecting to the audience. there are many close ups of the child's face looking and sad and crying, the child had no clothes on and had wounds on her faces and untidy hair, this shows how much suffering they are going through, she holds on to the adult in the video for help but clearly she cannot be helped by her mother because they are both in it together therefore the target audience are adults and it is left to use to help them. sometimes the target audience could also be teenagers because adverts like this minister to everyone who watches and the adverts comes on at random times e.g., during dinner or lunch time so everyone would get a chance to see it.

Talking Heads- this type of advert is where a very common presenter or television personality talks directly to the camera in way of connecting to the audience, with only the upper bod or head is visible. Talking heads are usually a mid-shot or medium close-up. The most common talking heads are used in news, charity adverts, documentary programme and sports.

 An example of talking heads is Joanna Lumley advertising Sky. This advert shows an older female 'pensioner' being able to access technology very easily just by pressing a couple of buttons. She is very pleased with herself because she can watch programmes when and where she likes. She talks directly to the camera, looking very relaxed and explains how easy it is to use Sky.

The target audience is likely to be middle aged people who have enough money to afford to buy a Sky. It will appeal to this group of people because if someone older can do it then they will be able to do it too. It could also appeal to younger people who would try to convince their parents to buy Sky so that they can watch what they like.

Series- series adverts are almost like film series but they are very short, this is when similar adverts are released periodically for a product with a continuing storyline.an example of this is

               

this advert is continuous story about a man who provides comparison details for vehicles, pet and house insurance, utilities, financial product etc. the story behind this advert is that he gets people to listen to what he has to advertise but at the end they either do not get the point or they are not interested. The storyline is similar in every series of the advert. The target audience are people from the ages of 25 and upwards, they are the ones with the cares and they are the working that can afford to pay for insurances.

Stand Alone - A stand-alone advertisement is a single advertisement with no related advertisements to follow. An example of this would be the Dance Pony Dance advert for 3, as opposed to a series of linked advertisements, such as the recent BT Infinity adverts.

An example of stand-alone is Dance Pony Dance. These types of adverts tend to be unique or strange as can be seen in the 'Dance Pony Dance' advert, where a small horse moonwalks through the fields to a background of 'Everywhere by Fleet wood Mac'. The use of humour in this particular advert by 3 is clever as people may go online to YouTube for example to purposefully watch an advert for their services.

The target audience for this advert is probably very wide as people of all ages now have mobile contracts, however, the random humour style would suggest that it is aimed at a younger group.